This project consists in the total renovation of the showroom, entrance’s reception, and the creation of new museum of historical products of the company. The intervention was necessary from the perspective of updating the project that was already carried out of the exhibition spaces of the brand developed all over the world; the existing showroom was in fact obsolete compared to Franke’s current communication.
The project has given rise to a redistribution of spaces, adding new exhibition modules, blow-ups and emotional walls, integrated showcooking area and a meeting space. In a purely exhibition areas, synergistic relax areas are naturally inserted into a dwelling space.
The museum turns out to be a completely new space where the history of the brand developed on the walls through emotional historical images leaves room in the heart of the exhibition area on specially designed elliptical volumes of pieces and products that have made the history of Franke in terms of technological research and innovation over the years.
Finally, the reception has been redesigned with new walls and new relax area and coffee corner to create a home-like dimension and a warm welcome.