A++ is the international recognized brand through which ARCH GROUP communicate its work. The group is a multi-disciplinary organization made of companies creates to target all aspects that affect the space in HUMAN: from product design to communication, from architecture to interiors, from development to procurement.
We work in more than 10 countries around the world in different types of project. Our strength and growth as a global firm provides one further important benefit.
As the world faces increasingly pressing challenges in areas like climate change and the management of important natural resources, perspective on the most effective responses is vital. A++ is a vibrant, diverse firm working across four Regions, yet scale alone isn’t our strength.
We’re united by a common ethos, enduring values and a desire to harness our global expertise for the benefit of the people and communities we work for.
Our vision is independent from the work of the individual rather seeking the active collaboration of all, in a creative process where ideas can flow freely through cultural barriers and gain from the commingling of diverse disciplines and techniques.
It is customary to speak in the architectural context of “end user” as a recipient of the work. In A++‘s vision, instead, it is called “final subject”. What substantially differentiates a subject from a user is the ability of the former to communicate and be aware of their needs. Through daily gestures, behaviors, subjects continually manifest their identity While users are “non-people” whose needs are approved.
This is what makes A++ not a simple architectural firm, but a real bearer of a new and more complex approach, oriented to man as a recipient of the design process. An approach generating current and transversal visions, which need to be developed in collaboration with other knowledge. A conception that prefigures a space that takes shape within us through spatial principles that are cultivated in our memory and defined through constant imaginative verification, no attempt at standardization, and technical reproduction, but the simplification of an inner need.